PHTA Welcomes New Vice President of Government Relations, Standards and Codes

The Pool & Hot Tub Alliance (PHTA) is pleased to announce Justin Wiley as the new Vice President of Government Relations, Standards, and Codes. Wiley began in this expanded role on February 14.

Advocacy is one of the three core pillars of PHTA’s mission statement. In his new role, Wiley will lead advocacy for the pool and hot tub industry on federal, state and local levels. He will also be responsible for the development and maintenance of PHTA’s safety and performance standards and their adoption into codes and regulations across the nation. He will work closely with the CEO, Board of Directors, and PHTA’s councils and committees to lead strategic initiatives and strengthen efforts to carry out PHTA’s mission.

“I’m honored to join a highly respected organization in a diverse and rapidly evolving industry,” says Wiley. “I’m delighted to work with members and stakeholders to further PHTA’s advocacy efforts and ensure that standards and codes reflect the industry’s direction. Codes and standards have profound impacts on the health, safety, and efficiency of pools and hot tubs and create more enjoyable aquatic environments for all.”

Wiley most recently served as Vice President of Government Relations at the International Code Council (ICC). He joined ICC in 2007 and served as a regional manager of government relations before becoming director of external affairs and then vice president. Wiley has more than 15 years of construction and safety industry association experience, with a focus on building safety, sustainability, and resiliency. He graduated from Southern Utah University with a degree in political science and then received an MBA in technology management from Westminster College.

While at ICC, Wiley worked closely with PHTA staff and several members, and has been a strong advocate for code adoption for pools and hot tubs.

“It is very exciting to have Justin Wiley join PHTA,” says Sabeena Hickman, CAE, President and CEO of PHTA. “His extensive experience with constituent and member engagement, as well as issue advocacy, will be such an asset for our organization. Because he is already familiar with PHTA’s work through his time at ICC, we know he will be able to hit the ground running and fit right in with our team.”

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